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Problem
The client (Teachable representative) was worried because the company’s 1000+ email newsletter subscribers were hesitant to try the business’s services. They always opened the company’s emails but never started a free trial.
Solution
We assumed that those prospects were hesitant to start their free trial for two reasons:
1. They were casually reviewing the business materials while waiting for the right time to
purchase a plan
2. They were unsure if Teachable was for them.
Therefore, we came up with this creative to address both of these concerns. This email is fraught with valuable information for the reader. Strong subject, snippet, and opening invite the reader to take his business dream seriously. Next, real testimonials tell the reader why they should choose Teachable. Further, a self analysis section informs them that Teachable is aware of their situation. Finally, a detailed bulleted explanation of benefits tells them why it is the best time to take action.
Benefit for Consumer
1 Month Free Trial of all Teachable resources.
Benefit for Business
Opportunity to convert 1000+ prospects into loyal customers through a free trial.
Disclaimer
Teachable is a real SaaS business so is its free trial offer. However, this email is a spec ad that
was created – without the business’s request – to show our marketing expertise to the visitors of klozecopy.com