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Problem

The Manager at The Gourmet Exotic Spice Club informed our team that 500+ people subscribed to the club’s newsletter in the last six months, but they hardly opened any emails.
The manager was anxious to inform the subscribers about the club membership benefits and was confident that none of his competitors offered equivalent benefits to their members.

Solution

We asked the manager if the club could afford a gift for these prospects. Fortunately, he agreed to offer free spice taster packs for subscribers in the hope of attracting new customers.

Therefore, we created this email with a benefit-led subject to increase the open rate. The email is brief, so the reader is not bombarded with too much information to get offended.

We placed the additional benefit of Club Membership right after the Free Taster Pack Gift offer, so the reader is well informed about the further benefits he/she can enjoy by becoming a member.

Casual window shoppers were also welcome to order a free taster pack to test the quality and decide whether they should become members

Benefit for Consumer
Free Taster Pack
Benefit for Business
An increased open rate that would lead to more customers.

Disclaimer

The company and offer mentioned in this spec email are hypothetical. Any resemblance to any real company/offer would be just a coincidence. The purpose of this email is to show marketing expertise to the visitors of klozecopy.com